Choosing The Right Newspaper For Your Chiropractic Advertising
Jan/101
You’ve made the decision to do some advertising in your area newspapers, but there are several papers to choose from. Realistically you can’t run print ads in every paper, so you will have to do so research, gather information and lastly, talk with a representative from the paper.
Where to begin is always a stumbling block but don’t let it stall your efforts to get your ad launched and doing what it’s supposed to do, bring in new patients. The following suggestions should give you the confidence and tools you will need to complete task and create a guideline for all of your future advertising.
What is available and which paper do your patients read?
Make a list of papers available in your area. You may or may not know each and every publication that is circulated, therefore go online and do a search for papers circulated in your zip code and maybe a few in surrounding areas. If you are still not sure which ones to choose from, ask your patients what papers they read on a regular basis. As one newspaper begins to stand out in popularity, go ahead and make the call and find out who your ad rep is and request a media kit. Sometimes they might give you the information on the phone or by email. The ad rep may want to set an appointment to meet with you, but hold off on that for awhile. You will want to repeat this step several times and if you meet with every rep that takes lot of your time. There will be plenty of time to meet once you decide on which paper to advertise with.
Their numbers will tell the story
Once you receive your media kits, you will have access to some very important numbers. This information will narrow your search and choices. The first number you want to find is the number of subscribers the paper has. These will be broken into categories for the larger newspapers; Sunday subscribers, weekend subscribers and weekly subscribers, with Sunday probably having a higher number. You will compare the subscriber rates of your selected papers.
Another number to note is the coverage of the newspaper. If your practice is located in a suburban area you will need to know if the paper covers or has a section specifically for your area. This factor will become clear for several reasons covered later.
Large newspaper vs. Small newspaper
Larger papers may have large subscriber numbers, but…smaller newspapers; particularly the local suburban papers are usually free and are mailed to every address within a specific area. Because there are no subscriptions then there will be no numbers to compare. However, don’t let that or the fact that it’s a free paper, cloud your judgment. Here’s why…small local papers will cover the local business, news and sports teams. In small towns they typically rally and support the local high school teams and the parents and grandparents like to follow their kids and grandkid’s sporting events.
Competition, quality, geographic area and cost
Where is your competition advertising? This is important because you don’t want your ad to end up competing with your competitor on the same day, same week or same page.
Quality is important for obvious reasons, the format, and the layout and over all look. Does it feature newsworthy articles and is it more than one or two pages. How many times is it published and mailed? Most likely even it is once a week, if the price is right, then your return on investment might be greater with a small local paper. Larger newspapers typically charge more for advertising as they have a bigger overhead. However, you may be good at negotiating a great rate or the paper might need more advertising so they might be running some ad specials.
Geographic area is important because if you are not reaching readers that are in your area then you are wasting your money. Most likely, unless you offer a specific service that no one else offers, people will do not want to travel outside of their local and even if they do, just to take advantage of your offer, they probably will not be back after your findings.
If your practice is located in a large metro area, you still may have a smaller area paper available to you as most large urban areas are divided into smaller sub cities. You might ask your patients if they receive any small complimentary papers in their mail. If not complimentary, ask if they subscribe to a smaller paper.
Myth: If it’s free it can’t be good
Really? Well don’t be so quick to judge. The advertisers are paying for the “free” papers. And now you might be one of them. You and other businesses are helping to provide a great service to many who receive this paper. I would venture to say that your chiropractic advertising will produce a better return with a local paper that is mailed within your specific area. Those readers would actually be the most likely to call for an appointment.
Craigslist Administers Your Rental Advertising With The Same Versatility
Jan/100
Online rental advertising seems to be working for everyone. With the rise in the rental vacancies available and the jump in the tenant action towards the net is making it more important for the property managers and the landowners to market their listings fiercely online.
Advertising apartment rentals of all locations, sizes and types is way too easy too. The real estate market is diverse and is unique to each locality. Based on where the property is located, you will have to be well versed with the rental rates for that area and estimate your asking price with the alignment to the current market rates.
It is also important to make the best use of the tools available for rental advertising and the tools for marketing. If you are a landowner, real estate investor, or the property owner, you must make your property available to as many people as possible. The task or renting out your place is nothing but a game of people and numbers. The more qualified tenants you get better are your chances of finding the best occupant.
One of the most competent free marketing tools available for rental advertising on the Internet is Craigslist.
Free rental classifieds of houses and apartments is presented to the property managers and owners in this classified advertisement site which is free. The viewership of the page per month runs close to billions wanting landlords to advertise their property locally and across the world.
The process of constructing a classified rental advertising that is free is not a tedious task at all. As a matter of fact, it does not take more than 5 minutes of your precious time to post your advertisement to Craigslist.
It permits you to add photos, HTML, links and details to your classified advertisement postings. You will have the right to organize and access over how the ad will come into view to the possible tenants online. Maps, photos, floor plans and anything else you think is necessary to add can be uploaded.
Craigslist allows you to look for rental advertising by the rental rates, number of bedrooms, locality and an array of similar keywords.
When making advertisements on Craigslist, make sure your title captures the attention of the viewer and they would actually stop at your ad and look it up. Using all the 70 characters available in the title is highly recommended. By doing so, your ad will stand out from the rest.
Craigslist is very well-liked and everyone is attempting to get the most out of it. The major motives for its popularity are: it is user friendly, it prevents spamming and most important of all it is absolutely free.
Landowners have claimed that a little over 98% of their applicants got to know about their property via Craigslist and has helped them find qualified renters.
So be it during the current market downturn or during the real estate boom, rental advertising on Craigslist has more pros than cons to capitalize from the internet.
Pay Per Click Advertising Tips – The Benefits You Need to Know
Jan/100
Pay per click advertising is a way to market if you are trying to market a product or service, and it is also a great way to make money if you own a website.
If you have a website or a popular blog, pay per click advertising could really benefit you well monetarily. If you have a lot of website traffic on your web page, pay per click is a good way to generate revenue. Advertisers can place their ads on your page, and whenever someone clicks on the ad, you get compensated for the click. Some pay per click advertisers even give you a percentage of the money if someone clicks on the ad and buys a product.
This isn’t the best option for someone who has a website with little traffic because the point is to have as many clicks on the ads as possible. However, if you have a busy website or blog with a lot of consistent visitors daily, pay per click is a feature that can be added for no fee and which can provide a good chance to earn more money.
This is a great option for advertisers as well because if an advertiser markets their product through pay per click, the advertiser can search and find the busy websites which do generate a lot of traffic. When a website generates a lot of traffic and the marketer’s advertisements are on that website, there is a better chance of their advertisement to be seen and clicked on.
For an advertiser, pay per click can be added on several websites at a time which generate a lot of page views, and in that case it would double or triple the amount of people who see the advertisements and therefore your product or service that is offered.
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