Internet Advertising/Cell Phone Marketing
Jan/100
There are two basic tasks involed in the art of internet advertising, which are are ad creation and ad dissemination. You have to plan how to achieve dissemination. Also, planning helps you determine which media to use–be it T.V. programs, newspapers, buletin board posters, ppc ads on the Web, or on Facebook. It also tells you when, where, and which media to use in order to reach your desired audience. Simply put, planning refers to the process of selecting time and space to disseminate ad messages in order to accomplish marketing objectives. When advertisers run commercials during the Super Bowl game at more than $2.5 million per thirty-second spot, for example, planing is involved in the
negotiation and placement.
How is a plan developed? The planning process takes a four-steps which consists of 1) setting your objectives using your marketing and advertising strategy, 2) developing a strategy for implementing a specific media, 3) designing tactics for realizing that strategy, and 4) proposing procedures for finding out how successful is the plan.
The Number one purpose of a plan is to select the audience you want to reach. It is essential to understand how the target audience is defined in the internet marketing objectives.A common marketing objective is to increase sales by a specific amount. But this does not specify a target audience, which is why you need to determine your target audience.
The target audience is often defined in terms of demographics, but, Some advertisers believe that demographic definitions of an audience are too ambiguous, because individuals that fit such definitions are usually quite different in terms of their desired brands and purchase behavior.
Target audiences can more than likely be more precisely defined by the ways they consume the products. Product usage includes both brand and category usage.You will also want to determine the size of a target audience, how many people or households fit the definition of your audience. Knowing the actual size helps advertisers to estimate the potential buying power of the target audience.
Now, you must make three crucial decisions. Where, When, and what media to use. Also, you have to make these decisions in the face of budget constraints. In other words, how do you get the best “bang for your buck”?
The answer is obiously cell phone marketing, because cell Phones are hip, hot and everywhere on the planet. Just imagine, 4 Billion people who use their cell phones countless times per day. And all this is happening world wide, not just locally. This makes your customer base so huge it is unable to be counted,and the growth isn’t going to stop any time soon. The market just keeps getting more enormouse as time marches on. You can reach more people via their cell phone than any other media on the planet.
Ther are more people with a cell phone than a television, computer, internet or any other media you can think of! Now, what if there was a way to make money within this huge pool of potential customers? Well, guess what, there is a way. Advertise on the cell phone network the same way as on the internet.
The difference with this method, is that you are putting your ads in front of people and they don’t even have to search for them. And they only see the ads if they are already searching for the item that you are selling, imagine that!
There are a number of services that allow you to send messages to people through their cell phones, and These services have never been advertised by any of the top “Gurus” or Internet coaches.They are also 100% legit. The last thing you want to do is to use a service that’s involved in illegal practices.
The best thing about cell phone marketing is that the cell phone market is virtually un-tapped. Having this method is like being the first person to start using ppc ads way back when. Can you imagine how much money that person made?
This is the same situation, it’s a brand new market for advertisers, and with 4.3 Billion people using cell phones and tens of thousands more joining every day there is not, nor will there ever be any danger of over-saturation.
Important for global marketers, mobile handsets are the dominant way people access the Web in many emerging markets, as it is far cheaper, says John Gauntt, senior analyst at digital ad tracker eMarketer. With a computer, “The cost of entry to get Internet access is about $1,200 for the PC and broadband; a mobile is less than half the cost.”
“The pace for mobile won’t be set in the U.S.,” says Michael Baker, vice president and head of Nokia Interactive Advertising. “It’s a global medium that’s different from all other channels. It’s cost effective and usually the centerpiece of a strategy. (That’s) very different from what’s going on in the U.S., which is mini-banner ads.”
Reaching Out to People is Easier in Internet Marketing
Jan/100
Internet marketing is a discipline where you do all your marketing in the virtual world and get real returns out of it. The virtual ambience through which you function while doing Internet marketing has several benefits over the conventional non-virtual marketing.
First of all, the advertising options available over the Internet have far more variety than those available for offline marketing. With the Internet you can use banner ads, pop-up ads, pop-under ads, audio and video ads, email marketing, blogging, social media networking, pay per click ads, or newsletters. The attraction here is that all these advertising options can be exercised through the same media. With offline marketing, one has to rely on different media like radio, TV, and newspapers to manage different types of advertising.
Secondly, tracking results is easier in Internet marketing. With sophisticated software, computer systems update information and analyze results immediately on receiving data. As a result, marketers remain better informed about market trends; user preferences and the result of their Internet marketing Strategy and marketing campaigns and can also see which of their strategies and marketing campaigns are working better. In offline advertising methods, to track the results and make the necessary modifications would take much more time and energy. This may create gaps in effective advertising.
With offline methods, once you give an audio or video for broadcasting or telecasting, it is not easy to make changes immediately on it. As against this, changing the graphics or a sentence or a word here and there is a simple job with Internet marketing. When you get customer feedback on any of the ads, whether text ads, audios, or videos, you can immediately make the necessary changes in that.
Target marketing is also easier while doing Internet marketing. In target marketing, different market segments are identified for which a particular service or product can be more useful. Target markets may be demarcated by the socio-economic situation of the people, their geographic location, ethnicity, gender, age, income levels, technical know how or profession. While target marketing can be done in offline marketing also, it remains more restricted to locations and is more difficult than in Internet advertising.
Instant conversion is yet another plus point of Internet marketing. If the customer is satisfied with the product or if he is in immediate need of the service, he will click on the mouse and make an offer immediately. As against this, when he sees an ad for a service in a newspaper or TV, he will have to first make a phone call to that company to get further details or may have to make enquiries with two or three people before choosing one person.
In short, with Internet marketing, contact with customers and customer reactions are faster than in offline marketing. With computer graphics also having a high level of sophistication, people can view the products on the screen as if they are seeing it in the real showroom and make their choices fast. But planning an Internet marketing Strategy is important before starting any online marketing campaign.
Advertising Consulting Services For The Internet
Jan/100
Advertising Consulting Services: Advertising is one of the most important expenses a business can have. Businesses large and small, have some form of advertising, be it word of mouth referrals or multimillion dollar television campaigns. Business owners of all types will pay good money for the right kind of advertising. That is why advertising consulting services on the Internet is becoming so popular.
There are two key things you need to know when considering starting out as an internet advertising consultant. The first of course is advertising experience. If you have done advertising in the past and enjoy the work, then that is the first step.
Secondly, you need to know about the Internet. Your Internet knowledge needs to be updated constantly to keep abreast of the current trends. While contemporary advertising – television, radio, and print, are still effective means of advertising, the Internet needs to be approached a bit differently.
When watching television or listening to the radio, people don’t generally have a choice about what they see and hear in the line of commercials. Those commercials of course are advertising. Even when reading the newspaper or a sale ad, people only see what is in front of them, not all the options available. If one grocery store buys an ad in the local newspaper and another grocer does not, the consumer is only seeing one ad.
The Internet has changed the face of this kind of advertising. Anytime that someone opens a web page; they are looking for something specific. People who surf five or six web sites are likely to see hundreds of ads without really knowing they are seeing advertising. Banners, affiliate links, tool bars and the like are all types of Internet advertising, revealing products or brands in front of the consumer.
If a consumer is looking for a product online, and does not know where to find it, or there are multiple sources to find it, the savvy Internet user generally goes to a search engine. Searching for the product by typing in the general name or brand that they are looking for, the consumer can then choose from a list of sites that offer that product. Search engine optimization (SEO) is a system of strategic placing of certain words or keyword phrases on a web site that will allow the search engine to select that site if someone types in that word or phrase. The key to SEO – the first sites to pop up are the ones that are hit on the most often.
Knowing these concepts and expanding on them allows internet advertising consultants to guide and direct business owners in the most effective line of advertising for their products. Many people who run successful Internet businesses are people who don’t know much about the differences between Internet and other forms of advertising. You are the link that these business people need to market their products.
Internet Advertising Consulting Services are quickly becoming a specialized field. There are so many aspects of the Internet that business owners, especially those new to the web as a market, will not know and will be grateful to you for showing them. Knowing how to get those companies names and brands out there on the web will give you an edge over advertising companies that are still focusing on contemporary methods of advertising.
The Internet is not a fad or a passing phase. The challenges and changes that are coming with this relatively new market are going to be both exciting and profitable for anyone who embraces it. Open your own advertising consulting services business today and step into the future.