Nation’s First Online Digital Marketing Education Portal Launched by IICM
Jan/100
Creative Merchants, one of the world’s leading digital marketing services group, is launching an online training program on digital marketing in India this year through its institute IICM. The program, IICM Certificate in Digital Marketing, is geared to help marketing students and brand marketers in India to gain professional digital marketing skills. The course is designed, managed and run by International Institute of Creative Marketing (IICM).
Creative Merchants has a long track record of leadership in the digital space in India and around the world, and its work of digital solutions is lauded by a wide range of clients.
International Institute of Creative Marketing (IICM), located in Mumbai, is one of India’s most recognized and is the fastest-growing marketing institute. Its Institute is noted for producing many of the leading professionals in the Indian online marketing industry.
The combination Creative Merchants years of broad practical experience in digital marketing and the International Institute of Creative Marketing (IICM)’s research on the impact of new media technology on market and marketing communications make IICM Certificate in Digital Marketing a unique and invaluable experience for students and executives of any industry seeking to build their understanding and capabilities in digital marketing.
The IICM Certificate in Digital Marketing program is appropriate for anyone aiming to learn about digital marketing in India to improve their contribution to either a marketer or agency organization. The program is divided into three modules: an introduction to the Internet, including an overview of India’s new media history; in-depth training on digital marketing tactics; and finally a perspective on the way the Internet and digital marketing are changing the business and communications industry.
Classes will be taught by senior digital professionals with practical in-depth experience from Creative Merchants as well as professors and scholars from IICM, and top-level executives from marketers. Participants will receive a IICM Certificate in Digital Marketing from International Institute of Creative Marketing (IICM) upon successful completion of the program.
“As the online audience grows and digital becomes an increasingly larger part of marketing plans, it is essential for clients and agencies in India to become fluent in new media,” commented Amit Gupta, Training Director, IICM and President, Creative Merchants. “The dramatic growth of direct marketing and e-commerce in India and Asia has created an unparalleled skills gap. No one is better placed than the IICM to meet the direct marketing training requirements in these markets, making this a really exciting time for us.” “He added.
Professor Nijay Kumar Gupta who holds over 25 years of experience in International Trade, Banking & Marketing, commented, “New media is becoming the key communication tool for Indian consumers; they use it to exchange their viewpoints on issues, brands and products. We believe the Indian digital marketing industry will greatly benefit through this training program.”
“All MBA and BBA students and brands should look to digital marketing as essential to their success today and in the future,” said Rachna Gupta, Vice President, Creative Merchants. “This program is a unique opportunity for marketing communications executives to benefit from Creative Merchant’s extensive experience in digital marketing and International Institute of Creative Marketing (IICM)’s expertise in the impact of new media technology on marketing communications,” She added.
For further information on IICM Certificate in Digital Marketing or IICM, please visit www.iicm.in or get in touch with us, on 022 65279429 / 0919258570 or e-mail us on info@iicm.in.
About IICM,
The International Institute of Creative Marketing is recognized as the fastest-growing marketing institute in India and founded by Creative Merchants, one of the worlds leading Digital Marketing Company for the professional development of creative practices in direct, data and digital marketing. It sets standards and promotes professional excellence by providing comprehensive professional development and training through education, qualifications and information services of the highest creativity & quality.
The IICM is at the leading edge of one-to one marketing and is dedicated to keeping the marketing profession abreast of creativity from around the world, new technology, new media and the latest business practice.
For further information on IICM and its activities, please visit www.iicm.in
How Can Business Units Gain From Online Advertising Agency?
Jan/100
The Internet continues to gain ground as a decisive medium for shoppers in UK, according to a recent survey of Web users. In this survey of Internet users in the places in UK, it was found that the Web was rated most highly as medium providing information relevant to a purchase-surpassing both television and print advertising. Radio, in-store and outdoor advertising were judged least effective in conveying information. So from this you can well understand the viability of online advertising agency.
There are various styles of internet marketing. It is also known by different names like online advertising, marketing online, search engine marketing, web site traffic, search engine optimization, organic traffic, banner ads, text ads, AdSense. The list goes on and on and with every new technology addition, it is going to be all the more comprehensive.
But at the end of the day the whole point of an online advertising agency’s very existence is to bring a web surfer to a web page. The process of doing it has become very common as it’s been followed since quite some time. Advertising online has never changed, but how people learn about web pages or sites is changing. With newer technology of targeting traffic to a web page, it becomes easier to deliver geo-targeted ads. With keyword targeting displaying relevant ads becomes even easier and the success rate of click-through increases. The Internet marketing trend is just starting to explode as these technologies begin to be applied in all advertising media formats. Its application range from web pages, TV and radio and today even news print as well.
As with all market trends, online advertising agency is also seeing a lot of mergers and acquisitions because the trend has now began its climb towards 90% of advertising to be done through digital media. More and more companies want their advertisements to be technologically up beat. One important criterion which makes it favourable among the advertisers is that the digital advertising’s results are measurable. News print and magazines can boast the volume of readers, but that is a misnomer. How many times do people pick up a newspaper and read every advertisement or article written. So the click-through rate on print ads is probably much less than the readership they boast about.
With online advertising agency one thing is guaranteed that you can track down as to where most people are showing interest in a particular keyword and then targeting ads based on Geo-IP becomes easier and results are achievable. As more and more business units realize online ad agencies potential, you would see a lot less pamphlets and mail-outs jam-filling mailboxes. Less leaflets should help the environment although we might not feel as green without toilet paper manufactured from recycled materials. The future of Online Advertising Agency is very bright and it is going to gain major growth in its use in the coming years, just like anything else when we find a better, easier more convenient way of doing things eventually it becomes a rule. Online advertising or the Internet marketing has already taken shape. You visit just one website today, and you can see the effect by yourself. There is hardly any website which is without any ad. Be it a banner ad, text ad, or contextual advertising, there is something for visitors to click through to fall into the page that would serve the ultimate purpose!
Business Advertising Houston – Business Advertising Online Agency Houston
Jan/100
Business Advertising Houston Agency is best advertisement agency for small or medium business reach directly to the audiences. We put your business advertisement in front of your audience and guarantee that only people who you want will look at your ad and makes high traffic in Houston. We combine our proprietary technology with local Houston websites to ensure that only people you select will look at your business advertisement. Houston Business Advertising agency is the best advertising company increases revenues for small and medium business by working on direct advertisements. Our marketing consultants and agency will make your business at your specified time and work within your budget to come up with plans that achieve the greatest return on your investment.
Business advertising online displays your advertisement on our network of local Houston websites. We allow you to select your target audience and advertise directly to them only. We are 99.9% accurate with our results and virtually guarantee that only people you want will see your business advertisement. For example, if your main market is within a 10-mile radius of your business, you can choose to advertise only to them. Or if your main target is a particular neighborhood, you can select only them. We are servicing for Small Business Advertising, Medium Business Advertising and Large Business Advertising. Car dealers, restaurants, jewel shops, lawyers, doctors, electronic products, Shoe Companies, Clothes, Cosmetics items, Home appliances products, and all owners are more benefited in business online advertisings.
Small business advertising is best and low budget advertisement to increase revenue without wasting the budget of business ads. The small business like restaurant, car dealership, jewelry store, mobile shops and electronics products are more revenues and reaches in minds of customers in seconds. Small business advertising agency makes benefits by displaying the advertisements to the targeted pupils and makes brand awareness in products and services. Medium Business advertising is high budget business then small business advertising. Your budget also high in medium business to advertise your products and business. Large business advertising and Ads makes your network to more popular in Houston local websites by targeting more and selected audiences. This can be done through Videos, Medias, TV, Radios and News Paper Publications and your products or your brands get embedded in their minds for ever. When they need your product or service, it is only natural that they will look you up before anyone else. Large Business Advertising Agency benefits more then small business and medium business. The budget is also high as making direct advertisement on TV, Radios and Internet about the products and makes not wasting of your dollars and increases your revenues by reaching the products in customer minds for ever.
Benefits of business advertising online agency:
1. Your adverting dollars are not wasted and are spent only on people you want, or people who are your potential customers.
2. Your business advertisement is put on a whole network of popular and highly trafficked local Houston websites with negotiated rates.
3. You can monitor the performance of your advertisement, and make changes at any time to achieve a greater profit. If your ad generates additional revenue to your liking, you can keep the ad, otherwise give us a call, we will change it to your liking and make recommendations.
4. You can monitor in real time that who is viewing your ad and clicking on your ad.
5. If you want to announce a special promotion/discount, what better way than advertising immediately to your direct audience.
Business advertising online is the best advertisement for all small, medium, large and individual pupils to run their business in Houston Websites for high revenues with good budget.